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Home » New cameras by Sony indicates Video is the first priority

New cameras by Sony indicates Video is the first priority


Sony’s camera drought may end shortly, say rumours. The new models from Sony seem to favour video cameras over photo-centric ones.

The debut is slated for September 6 at 10am ET / 3pm BST. The teaser is captioned “cinematography meets robots” (or 12am AEST on September 7). Sony Alpha Rumors provides some more sensible suggestions about this camera and three more planned launches.

According to speculations, this launch will be for a Sony E-mount PTZ camera. PTZ cameras are mostly used by event teams for livestreaming and video conferencing, so this won’t excite consumers. The debut fits a video concept that extends to other new Sony cameras expected this year.

According to Sony Alpha Rumors, a compact, cheap Cine E-mount camera will follow this PTZ camera in late September. This model resembles the Sony FX3 on paper. After that, we’ll “finally get the ZV APS-C camera and the A7RIV”—the rumoured A7R V.

These long-awaited debuts may not thrill enthusiast photographers. All rumoured cameras focus on video save the A7R V. Sony’s ZV line includes the ZV-E10 and ZV-1 vlogging-friendly cameras. Its Cinema range, until recently only for pros, is getting closer to its consumer mirrorless lineup with the FX3.

Nonsense. The upcoming Sony ZV could be a fantastic option for non-professionals on a budget. Company hasn’t updated its APS-C cameras, such the A6400 and A6600, in over three years. Unfortunately for Canon EOS R10 users, Sony has no plans to release any cheaper alternatives.

New hope

E-mount lens users have reason to be optimistic. Large budgets will love the Sony A7R V. A7R IV is one of the greatest cameras for landscape, wedding, and portrait photography.

This upgraded version could offer a better shooting experience with to enhancements like the Sony A1’s 9.44-million-dot viewfinder.

The four  cameras reported to ship this year won’t end the Alpha comeback. Alpha Rumors reports “two more E-mount cameras in early 2023.”

Sony discontinued its APS-C Alpha camera series. Canon’s EOS R10 and EOS R7, plus Fujifilm’s X-series, imply it’s doable, but we’ll likely have to wait until 2023 to see it.

Sony’s next four launches should please videographers. Given how quiet Sony’s camera section has been this year, perhaps due to chip shortages, that’s a hopeful indication for E-mount lovers, whether they take stills or video.

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